• A Bit Pi

    TAIWAN-BASED · ASIA-ORIENTED

    Commercial Judgment. Real Market Development

    Strategic Market Advisory & BusinessDevelopment in Asia


    We help international brands assesscommercial viability,

    choose practical market-entry strategies, and develop the
    partners and channels that move business forward.

  • An Independent Partner for Asian Market Development

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    Founder-led strategy

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    Hands-on business development

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    Project-based local coordination


    A Bit Pi is a Taiwan-based consultancycombining strategic commercial judgment with hands-on business development.

    Leddirectly by founder Catherine Chen, we work with a lean core team and engage project-specific specialists where needed.

    This gives international brands a focused local partner without requiring a full in-market team from day one.

  • Start with the Business Case

    Market interest alone is not enough. Weexamine whether the product, pricing, channel economics and local conditions support a viable market entry.

    01

    Buyer & Positioning


    Who will buy, and why is the

    productworth its price?

    02
    Price & Margin


    Can realistic local prices coverlogistics,

    taxes and channel margins?

    03
    Route to Market


    Which distributor, retail or B2B routesmake commercial sense?

    04
    Execution Readiness


    Which partners, resources and local constraints shapewhat is feasible?

    We turn findings into a clearrecommendation: Go / Rework / Pause.

  • Two Core Capabilities. One CommercialObjective.

    We combine independent strategic advicewith active business development, tailored to each brand’s priorities.

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    Strategic Market Advisory

    Clarify whether, where and how a brandshould enter.

    01 Market and competitor assessment

    02 Buyer, positioning and pricing analysis

    03 Landed-cost and channel-margin logic

    04 Market prioritization and entry-routedesign

    Typical output

    Market-entry decision brief and prioritized actionplan.

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    Business & Channel Development

    Move from potential to qualifiedcommercial conversations.

    01 Partner criteria and target-accountmapping

    02 Decision-maker outreach and qualification

    03 Distributor, retailer and B2Bconversations

    04 Commercial follow-up and negotiationsupport

    Typical output

    Qualified opportunity pipeline andnext-step tracker.

    Execution Support When It Serves theStrategy


    Focused market tests, sampling, localizedcreative work, pop-ups and events can be coordinated when they support an agreed commercial objective.

  • Choose the Right Way to Start

    Every engagement starts with a clearlydefined business question, scope and deliverables.

    OPTION A | FIXED PROJECT FEE

    Strategic Entry Assessment

    For brands deciding whether, where or howto enter a market.

    ·Market opportunity and pricing assessment

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    ·Comparison of channel options and partnerrequirements

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    ·Go / Rework / Pause recommendation

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    Deliverable: Market-entry decision briefand prioritized next steps.

    OPTION B | MONTHLY RETAINER

    Commercial Development Retainer

    For brands ready to actively developpartners and channels.

    ·Target-partner identification andoutreach

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    ·Qualified commercial conversations andfollow-up

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    ·Pipeline reviews and next-stepcoordination

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    Deliverable: Managed opportunity pipelineand regular commercial reviews.

    Fees and deliverables are agreed beforework begins. Samples, media, travel and third-party execution costs are quotedand approved separately.

  • Asia Is Not One Market


    Taiwan is our operating base, but notautomatically the first market for every brand. We assess relevant Asian
    markets through buyer fit, local price and margins, partner access, and
    execution readiness. Any market-development work beyond Taiwan is scoped around
    the specific opportunity and available local resources.

    Market selection should follow commercialevidence—not a preset rollout plan.

  • Execution Experience That Complements OurAdvisory Work.

    SELECTED EXECUTION EXPERIENCE

    SPY×FAMILY Themed Run

    8,000+ registrations

    A Bit Pi served as event organizer,coordinating IP licensing, sponsorship development, creative work, media and on-site operations.


    This project demonstrates our ability tocoordinate stakeholders and complex local delivery when a commercial plan requires execution.

    ※ 8,000+ refers to registrations, notverified event attendance.

  • FAQ

    1

    Where should we start?

    We start by understanding your brand, target marketand most important commercial decision. We then recommend either a defined strategic assessment or a commercial development mandate.

    2

    Do you act as a distributor?

    No. A Bit Pi is an independentmarket-entry and business-development consultancy. We help brands evaluate
    opportunities and develop commercial relationships; we do not take inventory as a distributor.

    3

    Can you work beyond Taiwan?

    We can assess opportunities in selected Asian markets.Any partner development or local execution outside Taiwan is confirmed case by case, based on the agreed scope and available resources.

    4

    What will we receive from an engagement?

    Depending on scope, deliverables may include amarket-entry decision brief, a qualified partner pipeline, documented commercial feedback and a prioritized action plan. Signed agreements and channel placements are not guaranteed.

    5

    How is your pricing structured?

    We generally use fixed project fees for definedstrategic assessments and monthly retainers for ongoing business development. Fees and deliverables are agreed in advance, while external execution costs are approved separately.

    6

    Can you coordinate local execution?

    Yes, when it supports an agreed commercial goal.Activities, specialists and budgets are defined separately based on the project.

  • Let’s Discuss Your Next Market Decision

    Tell us about your brand, the markets youare considering and the commercial challenge you want to solve.

    We can explorethe most useful next step together.

    ·Catherine Chen | Founder & Consultant


    ·A Bit Pi | Taiwan

    ·catherine@abitpi.com.tw

    ·WhatsApp +886 910 911 596

    ·Meetings by appointment across timezones.

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    Business Email *
    Company / Brand *
    Tell us your brand, target market(s) and the business question you would like to solve. *
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